The Tuna with a Heart !

My fellow Americans. I am Howard Humphrey, President of Schooner Tuna. All of us here at Schooner Tuna sympathize will all of you hit so hard by these trying economic times. In order to help you we are reducing the price of Schooner Tuna by 50 cents a can. When this crisis is over, we will go back to our regular prices. Until then, remember, we’re all in this together. Schooner Tuna. The tuna with a heart.

This may be a private joke.
Unless you have seen the Michael Keaton movie Mr. Mom... this makes no sense to you. But there is a very interesting lesson here.
For those of us who have... we can share a laugh.