Saturday, February 28, 2009

Guerilla Marketing in the entertainment industry

I linked two websites here. The first is an article interviewing the creator of the movie, the second is the movies website. While I understand that marketing a movie is different than marketing a product, there are similarities. When this web site concept was introduced, it flipped the industry upside down. It is an absolute perfect example of thinking outside the box, using the web to create buzz and creating a new approach.

http://www.cnn.com/SHOWBIZ/Movies/9907/27/blair.witch/

http://www.blairwitch.com/

The Corporate Huddle and Open Book Management...


I'm wondering if open book management is good or bad thing nowadays??? How will employees react to negative news? Will it affect their work performance? How so?

Thursday, February 26, 2009

The King of all Guerrilla Marketing Websites

After reading Chapter 9 about building a Guerrilla Marketing plan I immediate went to the internet to see what other information I could find out. When I googled the topic a website immediately popped up. I posted the link below. The website is all about Guerrilla Marketing. It features live talks about it, articles, books and even a blog all about the topic. They even offer a Guerrilla Marketing Business University that one can attend that is taught by Jay Conrad Levinson, who they call the Father of Guerrilla Marketing. If you get a chance to check it out there is a lot of free information for small business owners that can help them with their marketing and if the free info is not enough there is tons of other info fee based info available as well.

~Angela

http://www.gmarketing.com/index.phtml

Monday, February 23, 2009

Business Plan Pitfalls

We have all been exposed to many pieces of information on business plan writing. All have been consistent on the advice of using the template as your jumping off point. To me this article seemed to offer some of the most common mistakes made when using the template without vision and thought behind filling in the blanks.

http://www.growthink.com/content/nine-business-plan-pitfalls

Starting a New Buisness During Tough Times

This article tells the stories of a few companies that started their buisnesses during economic downfalls. It is encouraging to know that it is possible to start up a company during tough times. http://www.businessweek.com/technology/content/feb2009/tc20090221_571602.htm?chan=technology_technology+index+page_top+stories

SCORE some quality assistance

Check out http://www.score.org for some tips, consulting and on-line workshops regarding many different aspects of small business. The one I focused on this week was at http://www.tsbc.com/sbo/score/viewLesson.aspx?Lid=204 which is their form of a step-by-step creation of a business plan. They call it a "quick start business plan" and it's not really intended to replace the longer, more thorough method described in our text. But it employs text-entry boxes, downloads and tips to guide you through the process of starting your business plan.

Though I wouldn't take this result to a group of well-heeled financiers, it certainly can help frame out the necessary steps in creating a full business plan, and may help weed out a couple of potential businesses before jumping in with too little information.

Hey...check out this blog..

http://www.smallbizsurvival.com/

Cash Flow Forecasting for Small Business

Since we are headed to the chapter on CASH FLOW...

http://www.businessweek.com/magazine/content/08_72/s0812058716133.htm
This very practical article mentions some strategies to help ease cash flow problem. Bartering and renegotiating with vendors are a few of the suggestions mentioned.

Sunday, February 22, 2009

More useful videos and links for business plans

http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html

you can follow the links and actually get free examples of industry specific business plans. The one I was looking at is exactly what I need to do so it is coming in handy. They have alot of them so check them out..

Friday, February 20, 2009

Keeping it Real

http://www.businessweek.com/smallbiz/running_small_business/archives/2009/02/a_small_busines.html?chan=top+news_top+news+index+-+temp_small+business
This article is about a recent seminar that was held in New Jersy in a Sam's Club (not at a ritzy hotel that costs a lot of money as so many seminars are). I think the points about small businesses being key in turning around the economy are right on track. I think big businesses could learn a lot fromt these small businesses that instead of spending frivously, kept their costs reasonable to keep their business safe, profitable, and realistic.

Tuesday, February 17, 2009

Keeping the cash flowing

KEEPING THE CASE FLOWING

A small guide with helpful links on the basics to intermediate steps of keeping your cash intake flowing. Some quick tips in this article involve taking full advantage of invoices, by targeting the key time to send them out to get the money the fastest. Other tips include weeding out "no-pays" customers, invoice management, and of course the golden egg of money management, "make more by spending less"

Hidden Tips for Taxes

Title: Hidden Tax Tips for Entrepreneurs
Site: BusinessWeek
url: https://learning.dcollege.net/webct/urw/lc443721749021.tp0/cobaltMainFrame.dowebct

This article goes over how business are over looking tax deductions and not small ones. A business can deduct cars trucks and machinery right away from there taxes. This article is useful if you have a business and are trying to find some extra deductions that you missed or never would have thought of in the first place. Just remember receipts and other records are needed or the IRS will be knocking on your door...

Some Quick Tips - Protect Your Personal Assets!

So while reading some articles for the assignments last week, I found one to be very interesting. I figured if anyone in the class is really thinking about becoming a business owner of some sort, you may find these tips helpful!!! Hope you all find them as interesting as I did.

This is the site: http://www.businessweek.com/smallbiz/content/feb2009/sb20090212_214790.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories

Monday, February 16, 2009

WSJ Small Biz for Sale

WSJ runs a site at http://online.wsj.com/fragment/small_business_businessforsale.html?frame_src=http%3A%2F%2Fwww.bizbuysell.com%2Fcgi-bin%
2Fadsearch&ir=1&J=W&tab=eb&countyselresulttxtfieldname=init&s=PA&i=XX&submit=SEARCH to search for small businesses for sale by category, geography, etc. I typed in a couple of topics of interest to me (Bucks County, Doylestown, etc.) and found several things of note. Not only were many local businesses for sale (it's not always obvious which specific business it it, but you can narrow it down), but there's some useful info about the cash flow, available inventory and other financials. To get a rough P/E, I divided asking price/cash flow; several are in the familiar area around 4.0, but many are much less than that, even less than 2. This is probably an indicator of a rough economic period with tight credit, but may offer some attraction to buyers who have moderate financing of $100k-200k available and who believe that the market for traditional ventures (nails, fast food, cleaning) is resilient and will make a good comeback.

Friday, February 13, 2009

Cuttin Start Up Costs

http://www.businessweek.com/print/smallbiz/content/feb2009/sb20090210_652973.htm
This article brings up some good points to keep in mind when starting a business. First, it points out that you need to consider both start up and operating expenses. It suggests some ways to decrease start up costs such as bartering for equipment, partnering with others, and using interns. I think all of these are great ideas because they create situations in which a new owner is developing mutually satisfying relationships with other people and in effect, the two parties are entering a partnership that benefits both. A new owner may be able to provide a service for another business in exchange for use of equipment or maybe two people that are both starting a business could share some expenses. There are many ways to carry out this idea with some creativity.

Another idea mentioned in the article was to carefully evaluate the costs. Maybe some things are not really necessary in the beginning and could be put off until later. The owner should identify what items are must haves such as advertising and which can be phased in. Next, the owner can then estimate what is needed to pay for the necessary costs, allowing room for error. If the owner uses all of this information, he or she can decide whether the business plan is really feasible, whether the plan needs to be adjusted, or whether the business should really be started on a part-time basis (an idea that seems more feasible given today’s economy).

Wednesday, February 11, 2009

because the economy is so tough right now iwas reading how alot of big companys hhave been cutting back on advertising. i thought this was neat cause the superbowl just happened ,and people like gm, that been buying time for the superbowl for awhile, cut back and dident spend the extra money.

Tuesday, February 10, 2009

The Tuna with a Heart !

My fellow Americans. I am Howard Humphrey, President of Schooner Tuna. All of us here at Schooner Tuna sympathize will all of you hit so hard by these trying economic times. In order to help you we are reducing the price of Schooner Tuna by 50 cents a can. When this crisis is over, we will go back to our regular prices. Until then, remember, we’re all in this together. Schooner Tuna. The tuna with a heart.

This may be a private joke.
Unless you have seen the Michael Keaton movie Mr. Mom... this makes no sense to you. But there is a very interesting lesson here.
For those of us who have... we can share a laugh.

THE GROCERY BAGGER

Watch this inspiring flick...
Click Here To View The Movie!

DISGRUNTLED FRANCHISEES.....

“Earlier in this decade, Cold Stone Creamery was one of the hottest franchises around. The super-premium ice-cream stores attracted scores of franchisees hungry for a piece of the "Ultimate Ice Cream Experience."
Now many franchisees are selling their stores, overwhelmed by soaring bills and shrinking profits. Some have lost their homes, broken their retirement nest eggs or filed for bankruptcy.
What happened?”
“A number of franchisees also contend the company misled them, giving them promises of profit potential that proved unrealistic or inaccurate revenue numbers from existing stores. And some say that they got little help from the company as their stores went under.”

Check this article out...
http://online.wsj.com/article/SB121321718319265569-search.html?KEYWORDS=cold+stone+creamery&COLLECTION=wsjie/6month

Monday, February 9, 2009

Small Buisness vs McMansion Development

Do you think it is fair for a buisness that has been operating for 15 years in the same location should move becasue someone decieded to build a house next to it and can't deal with the noise or do you think the homeowner should leave the buisness alone and move somewhere else?http://www.phillyburbs.com/news/local/the_intelligencer/the_intelligencer_news_details/article/27/2009/february/05/noisy-business-bugging-residents.html?tx_ttnews%5Bpointer%5D=2&cHash=012094000fc93b8b4413c145652f7428

People = Saps???

-Reading
-Writing
-How to tie my shoes
-How to drive
-Colors and Numbers

Above is just a small listing of things I was lucky enough to be taught while growing up. Yes taught, like most of the things in our lives they were taught to me. I was not born knowing how to do them. I was lucky enough to grow up in a middle class town and went to one of the best public schools in the area. I was taught about finances and money and I was fortunate enough to purchase a house at the age of 25. But is everyone as lucky as I am? Are those who are not born with the innate ability to figure out finances SAPS?

According to a survey conducted by the credit card VISA:

-Only 5% of adults who were survey learned about the vital life skill of money management in elementary or high school.

So where did everyone else learn it? Well according to the article below - they didn't. There is a growing issue in this country referred to as F
inancial Illiteracy.

A 2007 study of K-12 teachers by the Networks Financial Institute at Indiana State University revealed:

-According to teachers, financial literacy skills are lacking among young people in the U.S., and many say that their students need to be exposed to the basic financial skills they will need to function in society.

The government has named April as Financial Literacy Month. Obviously this is a growing problem in our society. So because a person was not provided with the tools for learning finances and maybe because of their situation was unable to obtain the tools in another way, does that make them a foolish gullible person (i.E. a SAP) or does it make them a
regular American? Does the school system and the government have a a responsibility to society to provide them with these tools? Because they are not taught these things, does it make it right for them to be taken advantage of by banks, mortgage companies and credit card companies?

~Angela



http://www.economist.com/finance/displaystory.cfm?story_id=10958702

Sunday, February 8, 2009

Do you love Ice Cream....


Wanna buy a business?

http://www.google.com/search?hl=en&lr=&q=cold+stone+creamery+franchise+for+sale&as_qdr=m

Top 10 Franchises for 2009

This is a cool site just to look around at. I found it very interesting Subway is number one. I always thought as McDonalds as the leading guys.


http://www.entrepreneur.com/franchise500/index.html

Saturday, February 7, 2009

Here's a good spot to look for advice and help.

http://www.score.org/index.html

There is some great advice and links to other helpful information. I just came accross it. Seems to have alot of information to help start a small business. It has a local office in Fairless Hills and you can go in and talk with one of their members...

Thursday, February 5, 2009

Cobblers...doing ok!

Think about why and suggest what other businesses might also do well in this economy.... Please COMMENT!

CHECK OUT THE WEB LINKS ON THE RIGHT SIDE!

Check out the websites on the RIGHT side of this blog. You can use them to find interesting articles, pictures, videos etc.

SHORT CLIP

I find these sort clips that you keep posting very interesting. Where are you getting them from and how do you post them to the blog? I want to be more involved but I just don't know how. If anyone can help this would be great.
Thanks,
Rob

Tuesday, February 3, 2009

Ben and Jerry's Workplace Practices

http://www.benjerry.com/our_company/about_us/social_mission/social_audits/2006_sear/sear06_7.1.cfm?mid=menu7
I love this Ben and Jerry's website. It does a great job of conveying their business mission and values and you can see how their values are carried out throughout their business.
I pasted the link regarding "employee compensation". Part of it says this: "At Ben & Jerry’s we believe the Company’s financial success should be shared by all stakeholders rather than concentrated at the top of our management structure. Part of the Company’s Economic Mission is to create career opportunities and financial rewards for our employees, a commitment in line with our Social Mission."

Monday, February 2, 2009

Poor Economy, Striving a Business

http://www.smartbiz.com/article/articleview/2505/1/3

This article talks about 5 ways to make a business successful in a economy that is down and money is low. The five steps go over how to keep a business productive, such things as not over extending the business by keeping what you have as far as items and products. Next think of how you can get the sales and keep customers coming back to shop at your business. Also, knowing ones competition keeps your business strong and finally, good strong employees that are skilled and know what they are doing will provide a good productive business.

The Amish Flock From Farms to Small Businesses

http://www.nytimes.com/2009/01/08/business/smallbusiness/08sbiz.html?_r=1&ref=smallbusiness

I thought it was interesting that the failure rate for Amish businesses is much lower than other businesses.

Five new busineeses in the time that it takes to complete this course - you be the judge!

Tim Berry and Sabrina Parsons believe that you can start a business in just three weeks. You read right - three weeks! That means that in the time it takes to complete this course you theoretically could start five new businesses. There are three articles posted below each outlining a week of the plan. After reading them, do you think that a 3 week business start up is a pipedream or something that could be completely feasible?

~Angela


Week 1
http://www.foxbusiness.com/story/personal-finance/on-topic/small-business/weeks-startup-week/

Week 2
http://upandrunning.entrepreneur.com/2009/01/19/3-weeks-to-startup-week-2/

Week 3
http://upandrunning.entrepreneur.com/2009/01/27/3-weeks-to-startup-week-3/
What defines an Entrepreneur? "guts" "freedom" "a legacy" "a great idea that is executed" What's missing?
http://www.usnews.com/articles/business/small-business-entrepreneurs/2008/07/17/starting-a-small-business-in-a-bad-economy.html

This article was in U.S. News and World Report last summer but offers some great advice on how small businesses can taking advantage of hard economic times...

"But depending on your kind of business and location, you could find reductions in costs. Suppliers may cut better deals, rents could be lower, and workers may be more willing to sign on for less. "When times are tough, people don't hold out for higher salaries," says Scott Shane, a professor at Case Western Reserve University and author of The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. "You could probably hire better people more cheaply starting out now than you could when things were booming."

Philly Mag Article

Found this article in this months issue of Philly Mag, this issue has a bunch of articles regarding the economy. A perodical like the WS Journal or Business week def. has more insightful articles on the economic climate, but I like reading these kind of articles too, a little more light, but can still be very helpful.

http://www.phillymag.com/articles/the_new_good_life_68_awesome_ways_to_spend_less_and_still_be_happy/?hpm
Front page of Wall Street Journal Feb. 2, 2009 has an article entitled "In a Sole Revival, the Recession Give Beleaguered Cobblers New Traction." The gist of the article is that while the downturn has created pain for most businesses, certain small businesses have benefitted greatly. The list includes cobblers, auto repair, resume writers and lawyers.

As aspiring entrepreneurs, what need can we satisfy which has been created or amplified by this tough economy?

Recession Not Such A Bad Thing For Entrepreneurs

This is just a short article in the latest issue of Entrepreneur Magazine stating how recessions are a breeding ground for innovation. I can tell you personally from experience that this is the truth. These types of times, like we are in now, lead to unconventional, and often, successful ways of finding and retaining new business. Although this may be a bad time for the economy and jobs, it can bring out the best in us!!

http://www.entrepreneur.com/magazine/entrepreneur/2009/february/199724.html

Small Business loans...

Great article in BusinessWeek talking about how small community banks are stepping up and offering loans and lines of credit. Even though big banks are struggling opportunities still exist for small businesses to acquire loans to get started.

http://www.businessweek.com/smallbiz/content/jan2009/sb20090127_581741.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories

Sunday, February 1, 2009

Reaction to Bailout

I found this article from Business Week talking about the reaction of small business owners on the bailout that was passed by the Senate in Oct. of 2008. It is interesting reading the reactions of different owners on how they think it will effect the economy.

http://www.businessweek.com/smallbiz/content/oct2008/sb2008103_938929.htm

Nice link from teeh SBA

In relation to chapters 1 and 2, here is a link from the SBA on starting your own business.
http://sbinformation.about.com/od/bizopportunities/a/startup101.htm

It gives you some basic start up knowledge and has many links to follow up on.

Kazoo & Company

I thought this would be a good blog, it is about a woman who owns a toy store and how she is staying in business over these tough times. Here is the link because I couldnt get it to load on our blog
http://smallbusiness.yahoo.com/r-video-a-112772-kazoo_and_company-i

Diana Nelson
Kazoo & Company
This toy company is thriving thanks to smart planning, cooperation with like-minded business owners, a sharp focus on customer service — and a keen sense of fun. Owner Diana Nelson explains her strategies for success.