Monday, March 30, 2009

Why This Web Site Looks Healthy

taken from Business Week print edition, March 30, page 73.

The article focuses on everydayhealth.com, a source of health information for consumers. After acquiring RevolutionHealth.com last fall, they raced to the head of the pack in providing web-based health info, ahead of WebMD, Google, Yahoo and Microsoft. This site is essentially a network to link a wide variety of popluar brands, including South Beach diet, guru Dr. Andrew Weil, pregnancy books and many others.

In addition to publishing many online "magazines" with popular help, Everydayhealth may have another boom coming in online patient information - President Obama has earmarked $19B to create digital health records. Major investor Steve Case, the founder of AOL, sees a lot of interest in this sector and therefore a lot of revenue potential.

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