http://www.marketingtrends.org/january-2009-marketing-trends-archives/0138-jan-13-2009-marketing-trends-archives.html
This article is about the sale of new domain names. For a fee ($185,000), businesses can buy a domain with an suffix that no one else can ever have. A business may choose a suffix that goes with the type of business (i.e. .hotel, .gym, .cafe) or brand (i.e. .sony, .panasonic) or whatever the business chooses. The main idea is that the suffix will be globally exclusive to the person that bought it. Names will be for sale on a first come, first serve basis.
This concept will enable a company to generate a global identity that is unique to the business. Business may be able to generate huge brand identity and a presence with their marketing strategies.
I think this ideas has exciting possibilities for any business owner. However, like anything else, those with the money to spend will profit the most. I definitely think that if an entrepreneur can come up with the $185,000 cash, it would definitely be something worthwhile to do to lock down a unique name that will be forever identified with the business. I think the creative possibilities are great too - come up with a name that tells people not just your business but maybe also something about your company or its vision.
Disgusting
16 years ago
My stress management teacher actually works in the computer world and this is what her company does. She said that this is going to be HUGE especially for big companies who can really afford it. I think it is a wonderfully inventive idea that really drives home the idea of branding for a business. The only problem I foresee will be there when all these names are out there is may make it hard to find what you are looking for. Businesses that are interested in doing this will really need o focus on what key terms a potential customer might be searching for when on the internet and base their name accordingly.
ReplyDelete~Angela